A landmark reborn in the centre of the city, The Grand Hotel Birmingham combines restored historic grandeur with contemporary comfort. Behind the listed façade, guest rooms are crafted as elegant retreats, where original architectural details sit alongside modern finishes, soft lighting and carefully curated materials.
The Challenge
Introduce high-performing, modern guest room interiors into a heritage building – respecting protected features, working within existing structures, and achieving a consistently luxurious feel across a variety of room types.
Our Solution
Standard delivered the fixed furniture for the guest rooms, translating the interior concept into finely detailed, durable pieces that complement the building’s historic character. Bespoke headboards, wardrobes, desks and integrated storage were engineered to work with the hotel’s architecture, discreetly incorporating technology and services while keeping the spaces calm and uncluttered. The result is a coherent, high-quality room experience that honours The Grand Hotel Birmingham’s legacy and meets the expectations of today’s luxury traveller.
